Tourism Africa has great potential as an annual event to promote international tourism to the continent and to make its vast range of natural attractions better known to the world. It could be a regular date in the travel trade calendar for African suppliers to meet European and world buyers. It could be the greatest opportunity for traders in the field of African tourism to network, to exchange views and meet the press and media.The inaugural Tourism Africa conference was accompanied by an exhibition of tourism and travel operators in the vast space of the Palexpo congress center beside Geneva's international airport. It was wonderful to step off a plane from London and walk through the terminal directly into the event. This seemed a master-stroke of conference organization.
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